Prepare for Tomorrow’s First-Time Homebuyers: Understanding Hispanic Market Hurdles and Aspirations
11:00 a.m. PT / 12:00 p.m. MT / 1:00 p.m. CT / 2:00 p.m. ET
60 minutes
By 2030, 56% of first-time homebuyers will be Hispanic. Regardless of where your credit union is located, it's likely that by 2030 at least a segment of your members will be Hispanic. Generally speaking, consumers from different races and ethnicities face different family dynamics, systemic biases and financial hurdles. Understanding those challenges - specifically those from the Hispanic market - will help your credit union to better empathize and connect with those consumers, ultimately earning their trust and referrals for your products and services. Join us as Edgar Hernandez, Sr. Multicultural Strategy Manager at CUNA Mutual Group, shares key insights from a series of multicultural behavioral studies conducted in the past 3 years, and dispels some myths. Key takeaways from this 60-minute webinar include:
ABOUT EDGAR HERNANDEZ
Sr. Multicultural Strategy Manager
CUNA Mutual Group
Edgar Hernandez is a Senior Manager with the Multicultural Center of Expertise (MCOE). His passion is helping people through CUNA Mutual and its credit unions, and closing the financial wellness gap by using data science and behavioral economics.
Prior to this role, Edgar worked for Delve, a top-tier innovation firm that uses design thinking and engineering to help Fortune 500 firms and start-ups launch new products. He also spent a decade at American Family Insurance helping their Market Research, Customer Experience, and Innovation teams.
Edgar received his bachelor’s degree in Finance from Iowa State University, his MBA from the University of Wisconsin-Madison, and a Certificate in Strategic Decision and Risk Management from Stanford University. In his spare time, Edgar enjoys spending time with his family and church, volunteering as a bilingual financial coach, and dancing to Latin/tango music.
