Gain new insights from the Loan Originators Survey Report
Our latest report reveals how loan originators are serving their borrowers in a market where affordability continues to be a roadblock. Find out how they navigated the challenges of 2024 and which tactics and strategies they used to find success. Get insights on marketing, referrals, productivity and more in our Loan Originators Survey Report.
About the report
Around 1,000 loan originators offered their insights in our 2024 survey. Their responses revealed successes and struggles, their approaches to marketing and technology trends, favored referral tactics and borrower strategies, and much more. Topics cover:
- Reaching and working with borrowers
- Helping borrowers who are not yet mortgage-ready or are facing down payment challenges
- Working with referral partners
- Productivity, technology and yearly goals
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How originators reach out to
millennials and Gen Z
Respondents were able to select multiple responses.
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