Haunted Housing: Getting Over Your Fears of Down Payment Assistance
Recorded on 10/25/23
Don't be "spooked" by down payment assistance (DPA) programs!
In this session, we'll help take the "fear" out of DPA by identifying common objections, myths and misperceptions surrounding these programs. You'll also learn how DPA-savvy industry pro, Cynthia Leal of Guild Mortgage, overcomes these perceived obstacles and continues to grow her business by connecting homebuyers to the down payment help they need.
Every solution makes a difference for you and your borrowers. Join us as we explore the many benefits of leveraging DPA programs and learn how to combat aversion to DPAs through tried-and-true best practices.
Sean Moss is executive vice president, product and operations at Down Payment Resource®, where he leads product strategy, oversees organizational operations and spearheads partnerships that help housing professionals connect homebuyers with assistance programs. Moss has more than 18 years of experience in the housing finance industry, and his professional achievements have earned him recognition as a HousingWire Insiders award recipient. He holds a Master of Business Administration from Kennesaw State University’s Michael J. Coles College of Business.
Branch Manager Guild Mortgage
Meet Cynthia Leal
Cynthia Leal started in the lending industry at the age of 18. She graduated pre-med from UC San Diego with a degree in biochemistry and cell biology. Cynthia felt the large gap in the lending industry with consumer knowledge and program education among underserved communities needed to be filled; thus, she continued her career in lending.
Cynthia takes pride in educating each customer and helping them achieve their lifelong dream of homeownership the right way while reinstating her industry partners' beliefs in the home lending process across various states. Currently, she is an active lender for the City of Los Angeles Housing and Community Investment Department for their first-time homebuyer initiatives. She speaks on a panel for the Los Angeles Housing Authority for the Family Self-Sufficiency Program, helping Section 8 recipients manage finances to lead them to homeownership as well as participating on panels with the CALIFORNIA ASSOCIATION OF REALTORS® Transaction Rescue™ division. She will graduate in December 2024, becoming a National CreditSmart Coach for Freddie Mac.
Down Payment Resource is a registered trademark of Workforce Resource LLC. REALTOR is a registered trademark of the National Association of REALTORS®. Transaction Rescue is a trademark of the CALIFORNIA ASSOCIATION OF REALTORS®.