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Leaders in Lead Generation: How Do They Do It?
Everyone knows that lead generation is the key to filling your mortgage origination pipeline. But what’s the secret to creating those precious leads? The answer is that there isn’t just one way to become a lead gen machine!
Join us during a lively 60-minute panel discussion as we pick the brains of 3 industry experts who have mastered the “art” of generating leads, each with a different area of focus:
Discover what works best for each expert and explore tactics you can try to generate more leads and increase your success in 2025.
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Tim Davis
Co-Founder
The Originators Guide
Panelist: Tim Davis
Tim is a 20-plus-year veteran of the mortgage industry. He’s opened 2 mortgage companies and has become one of the most well-known coaches in the business. He is the founder of Agent Marketing Academy™, Agent Marketing Playbook™, and Personal Branding Mastery™, which are all tools designed to help loan officers grow their business. Tim is also the creator of The Mortgage Profit Plan™, The Agent Profit Plan™ and host of The Originators Guide™ Podcast. Tim has helped loan officers grow their business by developing their personal brand, their leadership skills, and their teams. He is currently pursuing a PhD in Executive Leadership Coaching with a Masters in Business Coaching.
Ryan Grant
President
NEO Home Loans
Panelist: Ryan Grant
With almost 2 decades of experience and an astounding lifetime origination volume exceeding $1.81 billion, Ryan's track record of success speaks volumes. In addition to his current role, Ryan is also a founding faculty member of The Loan Atlas. His "advisor-for-life" philosophy has helped him become the #1 loan originator in Orange County, California, and a transformative figure in the mortgage world. His focus on helping families build generational wealth through real estate investment has redefined the industry's standards.
Kayla Kallander
Producing Branch Manager
Guild Mortgage
Panelist: Kayla Kallander
Kayla is known as the mortgage meteorologist, helping clients to prepare for the uncertain and always-changing scenarios of buying a home. She is devoted to her mortgage clients and referral partners, ensuring they receive elite service, inspiring education, and constant communication throughout the home-loan journey. In addition, Kayla is an avid social media connector and loves reaching multitudes of people virtually to create relationships. She enjoys the ability to coach other loan officers through the psychology and purpose behind content creation.
Stephanie Budnik
Sr. Marketing Program Manager
MGIC
Moderator: Stephanie Budnik
With 15 years in sales and 20 years of training experience, Stephanie brings a deep understanding of essential sales skills for lending professionals and how lenders can leverage marketing tools to educate borrowers and referral partners. She holds the Accredited Mortgage Professional (AMP) designation from the MBA and is a graduate of the University of Wisconsin-Whitewater. Her achievements were acknowledged at the 2023 Women in Housing Conference, taking the Rising Star Executive Award. Recently, Stephanie was also honored as a Marquis Who’s Who in America listee.
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