Scripting for Success: What to Say in this Market and Beyond – PART 1
Recorded on 10/11/23
Do you know what to say to earn the next meeting with a referral partner or borrower, or stay relevant on social media – especially in this market? Join Denise Donoghue, the Mortgage Nerd, and Deborah Byrd, the founder of Plug and Play SM, in a conversation moderated by Ryan Hills of The REsource.tv about how scripting can help loan officers position themselves for success.
In this 60-minute webinar, you’ll learn:
How to craft scripts that help you achieve your goals – whether that’s to power up your social media presence, overcome objections or build referral relationships
What to say to buyers and referral partners in this market
How to change your approach to marketing when the old tactics just aren’t working
Denise Donoghue, known as "The Mortgage Nerd," is one of Dallas’ top 1% producing mortgage professionals voted by D Magazine. As a Texas A&M business economics graduate, she began her career in the financial banking industry in 2002 as a licensed financial banker, Series 6 and 63. She was responsible for the development of customized financial plans in line with clients’ short-term goals and assisted in their long-term retirement planning. Through her financial consulting, she found that generally a person’s home is not only their largest asset but also their most expensive. This intrigued her and inspired her to learn the mortgage lending business – to ultimately help advise her clients how to align the right home loan to match their financial goals.
CEO & Founder, Plug and Play SM
Meet Deborah Byrd
Deborah Byrd is the CEO and founder of Plug and Play SM, a social media marketing company that specializes in the mortgage and real estate space. Deborah is also a speaker and trainer who has partnered with 7x best-selling author Phil M. Jones of Exactly What to Say; as a Certified “Guide,” she hosts small mastermind events in effort to bridge the gap from when marketing creates an opportunity… to the sales professional now knowing “exactly what to say” to convert that opportunity.
Regional Director, Movement Mortgage CEO & Host, The REsource.tv
Meet Ryan Hills
Ryan Hills is a regional director at Movement Mortgage and the creator of The REsource.tv, a series of weekly real estate and mortgage videos for real estate agents and loan officers. The REsource.tv features expert interviews, in-depth market analysis, and step-by-step tutorials on the latest tools and technologies to help mortgage professionals take their businesses to the next level.