Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the mortgage industry since 2003. As a successful mortgage originator, he consistently ranked in the top 5% of production. He's the founder of the Mortgage Marketing Institute and host of the highly rated podcast Mortgage Marketing Radio with over 300 episodes. He's also the author of Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.
Founder & President Empower LO
Meet Michael McAllister
Michael McAllister, founder of Empower LO, has been instrumental in broadening access to marketing automation technology and consumer direct marketing in the mortgage industry. By focusing on solutions tailored for individual loan officers and production teams, he has helped enable the "boots on the ground" in the mortgage industry to leverage advanced marketing practices that were once exclusive to those with the largest budgets. Through Empower LO, Michael's efforts have provided mortgage professionals with the tools to not only stay relevant, but to maximize their impact in any market condition.