Kyle just does it differently. While most are zigging, he's zagging. Though known as a "social media expert," he's really more of a relationship expert and has discovered how to capitalize on loving people through social media to grow your business. He's helped real estate professionals and lenders sell hundreds of millions of dollars through his methods and strategies. Kyle recently co-authored Rething Everything: You "Know" About Being a Next Gen Loan Officer, the second book in his Rethink Everything series.