Social media is a powerful marketing medium that loan officers use to promote their individual brand and connect with borrowers on a more personal level. However, with social media constantly evolving, how can LOs stay on top of trends while navigating compliance concerns to be successful in our regulated industry?

In this 60-minute session, we will cover:

• Social media advertising fundamentals in 2025
• Business vs. personal profiles
• Limited vs. full bios
• Targeted ads
• Social media learning engagement platforms (LEPs)
• Emerging social media platform trends
• How top producers are using social media  
• Your technology toolbelt: how to leverage for marketing and compliance

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Melissa serves as EVP, head of compliance & product at ActiveComply, a cloud-based, RegTech software that allows financial institutions to monitor employee social media, websites and office spaces for regulatory compliance and brand reputation protection. As head of compliance, Melissa actively works with financial institutions to develop and execute compliance policies and procedures to best fit their needs. As head of product, Melissa works closely with stakeholders to ensure the strategy and direction of products meet the emerging needs of financial institutions today. Melissa has acted as a content expert for The Mortgage Collaborative, HousingWire, MGIC, numerous state MBAs, and other financial industry groups and publications.