Attracting Your Ideal Client with Coach Rebecca Richardson
Tuesday, July 15, 2025
11 a.m. PT / 12 p.m. MT / 1 p.m. CT / 2 p.m. ET
What’s a client avatar and what does it have to do with creating relevant content that attracts borrowers and grows your pipeline?
Find out during this webinar that offers a unique perspective for determining which types of borrowers and loans you want to focus on.
Learn how focusing on 3 distinct client avatars allows you to:
- Attract your ideal borrowers
- Connect more personally
- Build a business that feels strategic and aligned
Bonus: Watch a demonstration of how to use client avatars in your social media outreach!
Webinar registration
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Rebecca Richardson, AMP
Coach, Digital Marketer & LO
The Mortgage Mentor
Meet your presenter, Coach Rebecca Richardson
Coach Rebecca Richardson is a nationally ranked mortgage loan officer, marketing strategist, and speaker known for blending real-world mortgage expertise with digital marketing tactics. With over 20 years in the industry, Rebecca has helped thousands of clients navigate complex lending situations while also coaching real estate professionals on how to build a personal brand that attracts their ideal clients.
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