Down payment assistance (DPA) has evolved, but the way many lenders talk about it hasn’t. 

 

Too often, DPA is still positioned as a last-resort option for low-income, first-time buyers. That outdated narrative causes lenders and agents to overlook qualified borrowers, leave deals on the table, and miss opportunities to better serve today’s cash-conscious homebuyers. 

In this moderated session, hear a top lender and a top broker discuss why they are actively rebranding DPA – changing how it is introduced, discussed and deployed. Together, they’ll share how shifting the conversation from “who qualifies” to “who could benefit” supports a wider range of buyers.

 
Attendees will learn:

• Why they should explore DPA with every borrower, not just a narrow segment
• How today’s programs support a wide range of buyer profiles, incomes and scenarios
• Ways to reposition DPA as a smart financial strategy, not a fallback
• The value of pairing DPA with mortgage insurance (MI) for optimal affordability
• How lender–agent collaboration can modernize the narrative and drive more successful outcomes

If you’re ready to move beyond yesterday’s assumptions and meet today’s buyers where they are, this event will show you how to “do DPA right.”  

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