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Why You Should Be Educating Consumers About Down Payment Assistance Now

With refinance business still hot and no public open houses, you may be unsure what to communicate to first-time homebuyers. Now is the time to get in front of sidelined buyers and build your future business pipeline. Today’s consumers are online getting prepared for homeownership and researching their down payment options. Show them that you can help.

This webinar will review the latest information on down payment assistance (DPA) program availability, trends and processes. You’ll also learn how to start more homebuyer conversations by highlighting information about DPAs in your marketing campaigns, website content and social media platforms. Plus, learn how Down Payment Resource’s subscription tool, Down Payment Connect, matches motivated buyers to your DPA programs and bring them into your future pipeline.