Join Deborah Byrd to learn the psychology behind why what used to work no longer does – and how to shift your strategy. As the founder and CEO of Plug and Play SM, Deborah specializes in social media strategy and execution in the mortgage and real estate industries.
In this session, you’ll learn:
What is a brand vs. the power of a brand
How to create and optimize a social media strategy
How to use social media and NOT be used by it
Which daily activities to commit to
How to create a systematic process for social media creation and distribution
Deborah Byrd is the CEO and founder of Plug and Play SM, a social media marketing company that specializes in the mortgage and real estate space. Deborah is also a speaker and trainer who has partnered with 7-time bestselling author Phil M. Jones of Exactly What to Say; as a an EWTS Certified Guide, she hosts small mastermind events to help sales professionals know “exactly what to say” to convert an opportunity created by marketing.